Digital Marketing for Nonprofits

A non-profit organization can implement digital marketing to great benefit at a nominal cost and best ROI.  This includes an optimized website, SEO, social media marketing, PPC ads and email marketing.

SEO For Nonprofits

Make sure your website is search engine friendly. Optimize Page titles, meta descriptions, headings and content with targeted keywords, Image file names and ALT meta tags

Create or claim your listing in Google My Business,

Get backlinks from local directories and websites related to your niche.

Social Media Marketing for Nonprofits

Establish presence on social media : create a Facebook Page, LinkedIn, Twitter, Instagram profiles.

Be clear about your objectives on social networking sites. Are you recruiting volunteers? Cultivating activists? Motivating people to donate?

Publish interesting content, videos regularly with link to your blog posts

Attract Donations with Impactful Messages

a) Twitter and Facebook are great to inform your supporters regularly Facebook and Twitter are a great for communicating events, send live updates, and attract potential donors.

b) Create a board on Pinterest for things you need When you set up a board that shows items required for your NGO or nonprofit, such as grocery, children’s clothing, women’s hygienic items, digital devices (students need them for online classes during COVID-19 Pandemic), people can peruse list of needed items and get motivated to donate.

Create Crowdfunding Campaigns on Facebook Facebook useful tools for nonprofits to collect tax-deductible donations, through the “Donate” button on Page posts, Ads, cover images, and Facebook Live streams

Facebook’s Charity fundraisers let your supporters raise money for your charitable organization on Facebook. They can set up a Fundraising Page to share about your nonprofit causes and invite donations for a fundraising goal from their network..

Google Resources and Grant

Check out Google for Nonprofits Page for insightful tips and resources.  Ad Grants provides access to $10,000 USD of in-kind advertising every month for text ads.

Special offer for Nonprofits from Ananya SEO Services

Currently we are offering up to 75% discount for nonprofits in India, those who offer free assistance to the poor, disabled, elders and other needy sections of populations. To help COVID-19 affected small businesses we offer 50% discount