Social Media Marketing
Comprehensive Social Media Management (SMM) for small & medium businesses
If you have dismissed SMM so far as being ineffective for your business, it is time to think again. In a recent survey sponsored by Social Media Examiner of marketers in both B2B and B2C businesses, the top two benefits cited by over 75% of participants of social media marketing are increased online visibility and web traffic.
Search Engines, particularly Google have been aggressively fighting spamming. Links can be manipulated, and they have learnt to look beyond links to social signals and brand reputation.
Stumped by Social Media wondering how your ‘boring’ B2B business can create interesting stories? We will brainstorm with you and create engaging content which will establish your brand on Social Media. We will decipher which platforms – Facebook, Twitter, Linkedin, Google Plus, YouTube – are frequented by your customers. Then we will build up your social presence on these sites : Facebook , LinkedIn , Twitter and Instagram.
Have we caught your imagination? Talk to us to explore how you can listen to your customers, attract prospects, and manage your social reputation.
Social Media Marketing Services :
Social Media Marketing Plan
- Create social media marketing objectives and goals
- Conduct a social media audit
- Create or improve your social media accounts (Facebook, Twitter, Linkedin, Pinterest, Instagram)
- Research competition and Gather social media marketing inspiration
- Create a content marketing plan and a social media content calendar
- Test, evaluate, and adjust your social media marketing plan
Social Media Objectives :
We brainstorm and arrive at key objectives, which could look like this :
- Increase awareness
- Reach a new audience
- Boost engagement
- Increase traffic to the site
- Explore new business opportunities
- Lead generation
Apart from analyzing native engagement metrics of each social platform, we need to set up business KPIs which will measure success.
- Social Media Engagement Metrics : users reached, impressions, engagements organic/paid (likes, shares, comments), demographics
- Website visits
- Track clicks on post Links
- Conversions :
- No. of subscribers
- Lead submissions
- Contributed Social Conversions, Last interaction, Social Conversions
- Improve your Facebook Page
- Add Custom tabs if feasible to Facebook Page
- Study demographics and arrive at brand voice
- Suggest engaging posts from your blog and industry, and native posts and videos
- Integrate with your other social media streams : Twitter, Instagram
- Drive actions : signups, purchase, events
- Post regularly as per content calendar & Post at best times
- Manage Facebook advertising campaigns, retargeting for better conversions
- Respond to comments, messages
- Analyze strategy and refine
We will create or revise your Twitter account, and set up custom background image. We will tweet content provided by you on your behalf and build your group of followers. Link your Facebook Page and YouTube Channel so that any Facebook posts or Videos uploaded will automatically tweet to your followers. Provide “Follow Us” link code to be included on website.
We will establish your LinkedIn Profile and manage it. We will establish connections with other key LinkedIn members; post messages on your behalf and begin to generate leads and referrals. Link LinkedIn Profile to Facebook, Twitter and YouTube; Connect with suitable Linkedin Group. Provide “Connect” link code to be included on website.
Use promoted posts to generated followers and drive traffic to website. Cost of promoting which is payable to LinkedIn is not included in our charges.
Social Media Monitoring Services
People are talking online about your brand and company 24×7. Customers may be furious with bad service or poor product quality and may be letting the whole world know what they thing about it. They may be sharing positive experiences, like excellent service at your resort, with friends. Your competitor may have launched an online competition which is attracting great response.
You will want to know what consumers and prospects are talking about you or your competitor. You do not want to be in a position where your product has got negative press about failing regulatory tests and you are not aware of the thousands of negative mentions about your brand on social media. You would want to track those conversations and respond fast, before your reputation is damaged.
Our Social Media Monitoring Services includes :
– Monitoring conversations about your brand on social media
– Monitoring any unusual spikes in brand mentions and the sentiments
– Track your competition for any unusual activity
– Find out who are the influential people who are talking you or your competition and reach out to them