Search Engine marketing | PPC advertising agency
Our goal for paid search advertising is to maximize your return on investment. Our PPC strategy is designed to achieve your desired online marketing objectives, whether they are to get a top position in search engines for a specific search query, reduce your cost per click, target more relevant traffic, our aim is to lower your cost per acquisition to ensure that your paid search investment is as profitable as possible.
ppc and display ads
We are experts in Google Adwords Search (PPC) and Display Ads
amazon marketing services
Increase your sales on Amazon with our marketing services
Google Search & Display Ads | Bing Ads
We will choose the best Ad networks based on your user profile and actual ad performance data. The leading PPC (pay-per-click) channels are Google Ads (Formerly Adwords), Yahoo Advertising, Bing Ads, Facebook, LinkedIn, and Twitter. We will investigate and select the platforms which best meet your objectives.
We establish with each of our clients what they want to achieve from a paid advertising campaign- e.g. sales, telephone calls, newsletter sign ups, contact us form submissions or other forms of customer leads- and what our client is prepared to pay for each sale or conversion, i.e. the maximum CPA (cost per acquisition).
We then have a short testing phase for the campaign during which time we test, measure and optimise the campaigns so as to establish actual CPAs for the campaigns which we will then aim to improve further. We are then able to recommend a strategy to maximize the campaign’s performance, which is further tested, analysed and optimised. This would include testing and optimizing Quality Score, Ad Designs, Ad text copy, and landing pages, Ad Delivery (timing and frequency).
Your PPC campaign will be managed by a Google Adwords Search Advertising certified individual.
As much as 98% of visitors to your website leave without completing desired action, such as completing purchase or registration. Retargeting lets you show ads to people who’ve visited your website or used your mobile app and help them to convert. You can reach them they’re searching for your product on Google search, visiting other websites, and using other mobile apps. Their interest is recaptured and they return to your site to complete the purchase. As much as 98% of visitors to your website leave without completing desired action, such as completing purchase or registration. Retargeting lets you show ads to people who’ve visited your website or used your mobile app and help them to convert. You can reach them they’re searching for your product on Google search, visiting other websites, and using other mobile apps. Their interest is recaptured and they return to your site to complete the purchase.
Dynamic retargeting allows you to trigger ads that include products or services that people viewed on your website. Retargeting takes full advantage of this buyer intent data, letting you customize the ads served to prospects based on the way they’ve interacted with your website. you can customize your ads to reflect the demonstrated interests of a particular group. Dynamic retargeting allows you to trigger ads that include products or services that people viewed on your website.
Why Outsource Your Online Advertising
PPC platforms like Google Ads (formerly Adwords) seem very simple. They look very easy to set up and offer many automated functions based on advances in machine-learning. Ad platforms keep releasing new features regularly and it is very difficult for an in-house PPC manager to keep up with the developments.
A full time PPC manager is very expensive, and may take leave, during which the campaigns are unattended. She is also likely to quit any time, leaving you stranded.
A PPC agency like ours is fully immersed in digital marketing. Handling multiple clients, we are abreast of latest developments. Typically an agency charges 10 – 15% of the ad spend, which works out to less than cost of your own employee.
Google Ads offers several automated bidding options : such as target for cost per acquisition (CPA), Return on Advertising Spend (ROAS), ranking above specific competitors and Enhanced cost-per-click (ECPC). But Adwords is not aware of changes in marketing context of your company. It cannot predict seasonality pattern, flash sales offers, media buzz, etc. specific to your business.
Google itself, in a whitepaper, suggests that the AI based smart bidding algorithms need time to update their predictions and to achieve best performance. Hence managers should adjust the targets during periods of change when Google’s expected conversion rate will not be close to the actual conversion rate .
In short, you cannot set up Ad campaigns once and leave them to run unmonitored in bliss.
Discover the power of Lead Generation Advertising
Increase your sales on Amazon
Reach your customers on Amazon’s vast and competitive eCommerce marketplace.
We deliver amazing ROI with our strategy built on Search Term Isolation, negative keywords and bid optimization.
We offer :
- Amazon search engine optimization (SEO)
- Management of Sponsored Products, Sponsored Brand, & Product Display Advertising campaigns
- Amazon product copywriting services.
- Amazon review management services.
- Weekly Advertising Reporting and Week over Week Trend Analysis
Our Pay-Per-Click Services includes
- Comprehensive keyword research
- Segmentation of target market
- Targeting Ads based on keywords, Topic, Location, Demographics, Interests
- Setting up Google Adwords program and other Ad networks
- Creating winning Ads
- Ad A/ B testing
- Optimization of ad budget using pricing strategy
- Continuous monitoring of campaigns
- Suggestions to improve Analytical reports with Cost Per Acquisition and ROI.