Ananya’s Local SEO Services exploits the new changes in Google Local results and other Local Search Ranking Factors.
Local SEO is the optimization of your website to increase search visibility for businesses that serve their customers face-to-face such as local stores and businesses that serve a geographical area. What does local search imply? When your customer searches on Google or any search engine with a geo-modified query (keyword + location), she will get localized results.
At the top will be sponsored results based on location. Below that is usually what is called as the “Local 3 Pack” or “Snack Pack” or “Map Pack”. Below this you can see the normal organic results.
When people search in Google Maps, you get local results. Based on query, even without location being part of query, you may get localized results.
Why is Local SEO important for you?
A recent research reports that 33% of clicks go to the local “map pack” results, and 40% go to the regular organic results, with rest going to sponsored Ads.
It is estimated that 46% of all Google searches are local. Out of this 88% of people who do a local search on mobile device are observed to visit or call a local business within 24 hours.
Another local statistic : 72% of consumers that did a local search visited a store within 8 kilometers.
All these stats go to prove that every business that serves customers with a city or region, should implement a powerful local SEO strategy.
How to do Local SEO?
The first and most important step is to claim, verify and optimize your Google My Business (GMB) page. After the listing is live, when users search for businesses like yours, your GMB details will appear on Google Maps and local pack.
People often search for local businesses on Local directories. Find all popular directories in your area of business and add your listings. Your business may already be listed on several local search engines and directories. Make sure that the Name, Address and Phone (NAP Citations) are consistent across all sites.
When people do local search on Google, these directories often rank on top.
Optimize your website with keywords for local search. If you have multiple locations, creating local landing pages will help. Your website should show your name, address, and phone number correctly on your website. Add schema markup to your website too.
Local link building should definitely be included in your SEO strategy. Links from local associations, chambers of commerce, local blogs, etc. give strong local signal to Google.
Customers are heavily influenced by reviews. Getting good reviews on GMB and other sites like Yelp and Tripadviser will help in ranking and attracting customers.
Google is now adopted Mobile-first indexing. This means Google mainly uses the mobile version of the content for indexing and ranking. Your website should have responsive design and load fast. People searching on mobile will click back if website loading is slow or not mobile friendly.
Your social media presence is a factor in local SEO. Active media presence profiles with high user engagement and reviews establishes your business as credible and trustworthy. It can also earn links and traffic.