Most small and medium NGOs rely on traditional marketing, despite proven efficacy of digital marketing. They use events, telemarketing, email blasts, outreach for CSR and the like to raise funds for their cause.
A non-profit organization can implement digital marketing to great benefit at a nominal cost and best ROI. This includes an optimized website, SEO, social media marketing, PPC ads and email marketing.
For smaller non-profits — NGOs, charities, orphanages, old age homes, campaigning organizations — running operations, getting committed volunteers and raising funds is an ongoing challenge.
Digital Marketing Tips for Nonprofits
Establish an online presence with a website. If budget for web development and hosting is an issue, then creating a simple site in free blogging platforms like blogger.com and wordpress.com is easy.
SEO For Nonprofits
Make sure your website is search engine friendly. Using a CMS like WordPress, which is search engine optimized out-of-the-box, makes it easy.
With an effective SEO strategy, your website will rank higher in search results. Potential donors and volunteers will be able to find you easily. Optimize page titles, meta descriptions, headings and content with targeted keywords. Search engines prefer content which is at least 500 words.
Create or claim your listing in Google My Business. Get backlinks from local directories and websites related to your niche. Invest in press releases around your events and milestones.
Get a Google Search Console account and verify your website for valuable performance insights.
Social Media Marketing for Nonprofits
Establish presence on social media: create a Facebook Page, LinkedIn, Twitter, Instagram profiles. Be clear about your objectives. Create posts with not just text but also photos and videos.
Attract Donations with Impactful Messages
Twitter and Facebook are great for informing your supporters regularly. Live tweeting and streaming live events on Facebook give your audience opportunity to 'virtually' attend events.
Pinterest: Create a board for things you need — grocery, children's clothing, digital devices. People can peruse the list and get motivated to donate.
Viral Challenge Videos: Create a viral video challenge (like the ALS "Ice Bucket Challenge") and challenge supporters to participate and post evidence on social media.
Create Crowdfunding Campaigns on Facebook
Facebook has useful tools for nonprofits to collect tax-deductible donations through the "Donate" button. Supporters can donate with just two taps without exiting Facebook. Facebook's Charity fundraisers let supporters raise money from their network.
Create a unique hashtag for your crowdfunding campaign and use it in all your social media posts.
Google Resources and Grant
Check out Google for Nonprofits for insightful tips and resources. Ad Grants provides access to $10,000 USD of in-kind advertising every month for text ads. Google for Nonprofits is currently available in 50+ countries, including India.
The YouTube for Nonprofit Program helps nonprofits connect with supporters, volunteers, and donors.
Email Marketing
To be successful in email marketing, adopt inbound marketing best practices. Email database should be created through subscription forms. Content should share valuable information and encourage action. Option to opt out is essential good practice.
Special Offer for Nonprofits from Ananya SEO Services
Currently we are offering up to 75% discount for nonprofits in India, those who offer free assistance to the poor, disabled, elders and other needy sections of populations.
